About Us
horitong is an independent website that publishes plain-language, informational content about investment strategy. We are based in Geneva, Switzerland.
Our story
horitong began as an internal reading list, shared between a handful of people who kept sending each other explainers on diversification, risk tolerance and market cycles. We noticed how much of that material was either overly technical or written to promote a specific fund or platform.
We built horitong to sit in between: written for a general reader, factually careful, and free of any commercial agenda. The website has been maintained and expanded since 2020, one article at a time.
What guides us
horitong does not sell financial products, funds or paid advisory services. We have no affiliate arrangements with brokers, funds or platforms.
If a concept can't be explained without jargon, we haven't finished writing it. Technical terms are always defined in context.
Everything we publish is general information. We do not offer individual investment recommendations or advice, and we say so clearly.
Who we are
horitong is run by a small, independent editorial team with backgrounds in financial education, market research and journalism. Articles are reviewed before publication and updated when facts or figures change.
Every guide is checked for clarity and factual accuracy before it goes live, and reviewed periodically after publication.
Our team works from Geneva, Switzerland, though the content we publish is written for a general, international audience.
The site is supported by minimal, non-intrusive advertising rather than product sales, so our incentives stay aligned with readers.
Say hello
Whether it's a correction, a topic suggestion or a general question, our contact form goes straight to the editorial team.
Contact horitong